An important deadline is approaching for 2025 PRI Show exhibitors. Friday, April 25, is the last chance for businesses to submit their applications and booth deposits to be included in PRI Show's priority booth space selection process. The exhibitor space rental agreement for the 2025 PRI Show, December 11-13, in downtown Indianapolis, is open online here.

Securing your booth space is the first step toward success at the PRI Show, which presents an unrivaled opportunity for racing industry professionals to drive sales, meet new clients and increase brand awareness.

"Beginnings of contracts happen at PRI, so that's why we really like the PRI Show and introducing new products here. The people that come here are serious about what they're going to do for next year," Dave Schardt, president of Forgeline, said to PRI News last year.

While space applications are accepted at any time leading up to the event in December, submitting an ESRA and deposit by Monday, April 25, will guarantee exhibitors will be included in the initial booth plotting process and the first release of the PRI Show floorplan.

Exhibiting at the PRI Show offers a myriad of benefits to your brand:

• Increase Your Brand Awareness: Whether you are an established brand or looking to break into the motorsports market, exhibiting at PRI is the best investment to advance your brand goals.
• Connect With Your Customers: See existing customers and connect with them on the Show floor. Determine their business needs and use this opportunity to strengthen relationships.
• Expand Your Sales Channels: Take your products to new markets, whether through retailers, distributors or other sales channels, expanding your brand's reach domestically and internationally.
• Introduce New Products: Ensure your latest and greatest products are seen by a large audience of potential customers at the PRI Show.

To reserve a booth at the 2025 PRI Show, visit here. For more information on why to exhibit, visit performanceracing.com/trade-show/exhibit.